AI receptionist built for real estate agents and brokerages
A sign call at 9pm. A Zillow lead at 2am. An open-house follow-up Sunday afternoon. The agent who answers first wins the showing — and the commission. Capture every lead while you're showing another property.
What real estate agents and brokerages actually deal with
Hot leads cool fast
A Zillow lead, a sign call, or a Realtor.com inquiry has a window measured in hours, not days. Studies consistently show the first agent to respond wins 50%+ of leads. If you're in another showing or with a client and the call goes to voicemail, the lead has booked with another agent by tomorrow.
You're showing properties, not at a desk
Your day is showings, listing appointments, drive time, signing contracts, walk-throughs. You can't reliably answer the phone, but every voicemail you don't return today is a lead that booked elsewhere by Tuesday.
Listing-specific routing matters
A caller saw your sign and wants info on THAT specific house — not "talk to me about real estate." If your phone tree or generic answering service can't recognize "I'm calling about the listing on Maple Street," the caller is annoyed before the conversation starts. The agent who routes listing-specific calls correctly converts dramatically higher.
Each missed lead is a $5,000-$30,000 commission
Average residential commission is 2.5-3% of sale price. On a $400,000 home, that's $10,000-$12,000 to the agent (before split). On a $800,000 home, $20,000-$24,000. On a $1.5M listing, $40,000+. Each missed call where the lead booked another agent is potentially years of EMOR cost in commission.
What missed calls actually cost you
- 18 missed calls/week × 4 weeks = 72 missed/month
- 72 × ~25% would-have-converted to a showing = 18 showings lost
- 18 × 20% close rate × $10,000 commission = $36,000 in monthly potential commission lost
- Even at half this rate, EMOR captures multiples of its annual cost from one closed deal
How EMOR handles real real estate calls
Sign call — listing-specific inquiry
"Hi, I'm driving by the house on Maple Street with the For Sale sign. Can someone tell me more about it — like the price, square footage, when can I see it?"
EMOR recognizes a listing-specific inquiry, looks up the property by address (where integrated with your MLS feed or listing management), shares the published price, beds/baths, square footage, and key features, captures the caller's name and contact, and books a showing in your live calendar. Sends a confirmation text with the showing time and lockbox/access instructions.
Hot listing lead captured with full context. Showing booked while the caller is parked in front of the house. Lead is no longer being chased by other agents.
Buyer-rep inquiry
"I'm looking to buy a house in the next couple months and I need an agent. Are you taking new buyer clients?"
EMOR confirms you're taking new buyer clients, asks qualifying questions (timeline, target neighborhoods, price range, financing status — pre-approved or not), and books an initial buyer consultation. Captures all detail in your CRM with the lead temperature flagged.
New buyer-rep lead captured with full qualification. Initial consultation booked in your calendar. Agent arrives to the consultation prepared with the right context — search criteria, timeline, financing status.
Listing/seller inquiry
"My neighbors just sold their house and I'm thinking about listing mine. Can someone come give me a market analysis?"
EMOR confirms you offer free CMAs (or whatever your policy is), asks the property address, current condition, recent improvements, and seller timeline, and books the listing consultation. Captures all detail for your pre-listing prep.
High-value listing lead captured. Listing consultation on the calendar with full context. Agent arrives prepared with recent comps and a real conversation, not cold intake.
Built for the way real estate agents and brokerages actually run
Sub-second response on every lead — even at 11pm
The data is unambiguous: agents who respond to leads within 5 minutes convert at 4-7× the rate of agents who respond within an hour. EMOR responds in under one second, captures the lead with full qualifying detail, and books the appointment. By the time you finish your current showing, the lead is in your calendar, not someone else's.
Listing-specific routing from MLS or listing manager
When integrated with your MLS feed or listing management system, EMOR recognizes "I'm calling about [address]" and pulls up the listing details — price, photos, key features — to share with the caller. Generic answering services can't do this; the caller hangs up frustrated.
Books showings 24/7 in your live calendar
Showing inquiries spike on evenings and weekends — exactly when most agents are off the phone. EMOR books showings any time, sends the confirmation with directions, and texts you the lead detail so the showing prep is already done by the time you arrive.
Captures the qualifying detail every agent wants before a consult
Pre-approval status, timeline, target neighborhoods, price range, current living situation, decision-maker on the call — EMOR captures the qualifying detail you'd ask in person, so the consultation is high-quality from minute one. Conversion rates climb when you're not starting cold.
What real estate agents and brokerages ask before signing up
How fast does EMOR respond to leads compared to me being on the phone?+
EMOR answers in under one second, every time. The fastest human agent on the planet can't match that — and most agents respond in 30-90 minutes after a lead comes in (if at all, depending on what they're doing). The data on lead-response time is brutal: every minute of delay reduces conversion materially. EMOR eliminates the delay.
Will EMOR have current information on my listings?+
During onboarding, EMOR is connected to your MLS feed or listing management system (where supported). For listings you maintain manually, you can update EMOR's knowledge base directly with property details (address, price, beds/baths, square footage, features, showing instructions). Direct MLS integration is available on Professional and Enterprise plans.
Can EMOR book showings without me confirming first?+
Configurable. Some agents want EMOR to book showings directly in real time during the call (highest conversion). Others want EMOR to capture the request and route to a human callback for confirmation. The recommended setup for most agents is direct booking with a notification text to you so you can adjust if needed.
How does it handle rental inquiries vs purchase inquiries?+
EMOR asks early in the call whether the inquiry is a purchase or a rental, and routes accordingly. Purchase inquiries get the buyer-rep qualification flow; rental inquiries get the rental qualification (timeline, budget, pets, application requirements). For agents who don't do rentals, EMOR can route those callers to a partner referral.
Will it work with my CRM (Follow Up Boss, Sierra Interactive, Top Producer, kvCORE)?+
EMOR captures every lead in its dashboard with full call context, and exports to Follow Up Boss, Sierra Interactive, Top Producer, kvCORE, BoomTown, Wise Agent, and most real estate CRMs via webhooks. Direct API integration with the major real estate platforms is available on Professional and Enterprise plans.
Can it handle Spanish-speaking buyers and sellers?+
Yes. EMOR detects the caller's language and conducts the entire call in Spanish if needed — no separate plan, no extra cost. For agents in Florida, Texas, the Southwest, and major metros with significant Spanish-speaking communities, this captures meaningful lead volume.
How does it triage hot leads vs casual browsers?+
EMOR captures qualifying signals during the call (timeline, pre-approval status, current living situation, urgency cues) and tags lead temperature in your CRM. Hot leads (pre-approved, 30-day timeline, specific properties in mind) get flagged for immediate agent callback. Casual browsers get nurture-track tagging. You spend your time on the leads most likely to close.
How long until it's actually live?+
About 30-45 minutes. Sign up, walk through the onboarding wizard (your service area, listing inventory, buyer/seller qualifying questions, showing booking rules, partner referrals), forward your business line, and the next call is answered. Most agents set this up between listings — once it's running, every Zillow alert and sign call gets the response time that closes deals.
Stop losing real estate jobs to whoever picks up first.
Free trial. No credit card. Forward your number, hear EMOR answer like a real receptionist, decide before you spend a dollar.