AI receptionist built for auto repair shops
A driver stranded in a parking lot. A check-engine light that just came on. A brake job estimate. Capture every call, book every service, and stop losing customers to whoever answered first.
What auto repair shops actually deal with
"My car won't start" calls go to whoever picks up
Stranded in a parking lot at 8am, late for work, with a dead battery or a bad starter — the customer is calling every shop on the route until someone confirms a tow-in or same-day diagnosis. Voicemail loses the customer to whoever answered.
Your techs are under hoods, not at desks
Your team is doing brake jobs, transmission diagnostics, alignments. Phone rings — nobody answers. Service writers help one customer at the counter while the next call goes to voicemail. Multiplied across a busy day, that's a 30-40% missed-call rate.
"What does a brake job cost" calls without diagnosis are landmines
Customers want a number. Brake pads only? Pads + rotors? Calipers seized? Without seeing the car, any quote is a guess that comes back to bite you. EMOR explains why diagnosis is needed and books the inspection — protecting your margins from quote disasters.
Scheduled maintenance is recurring revenue you keep losing
Oil changes, tire rotations, brake inspections, state inspections, alignment checks — every vehicle needs ongoing service. Customers calling to schedule routine maintenance hit voicemail and book elsewhere. Each lost customer is years of $400-$2,000/year recurring revenue.
What missed calls actually cost you
- 24 missed calls/week × 4 weeks = 96 missed/month
- 96 × ~30% would-have-converted = 29 jobs lost
- 29 × $300 average ticket = $8,700 in monthly lost revenue
- One missed transmission job ($4,000+) covers EMOR for 2+ years
How EMOR handles real auto repair calls
Won't-start emergency — stranded customer
"My car won't start in the office parking lot — I think it's the battery but it might be the alternator. Can someone help me out, or do I need a tow?"
EMOR captures the customer's name, vehicle make/model/year, location, and symptoms (does it crank, dashboard lights, recent issues), advises on whether a jump-start or tow is more appropriate, books the diagnostic appointment, and either dispatches a tow if you offer that or refers to a tow service. Sends a confirmation text with the tow ETA or shop appointment.
Stranded customer relieved. Tow or appointment booked. Tech arrives knowing the vehicle and likely issue — no cold-start diagnosis.
Brake estimate inquiry
"My brakes are squealing pretty bad. What does a brake job typically cost? Like ballpark."
EMOR explains brake pricing depends on whether it's pads only, pads + rotors, or includes calipers/lines/master cylinder, gives a "starts at" range for the most common scenarios, and books the inspection. Asks the vehicle make/model/year so the tech can pre-stock common parts.
Estimate inquiry converted to booked inspection. Tech arrives knowing the vehicle. Customer feels respected (got a real range, not stonewalled).
Scheduled state inspection
"My state inspection is due this month. Can I drop my car off Saturday morning, and how long does it take?"
EMOR confirms Saturday inspection availability, explains your typical inspection time, asks the vehicle make/model/year, and books the slot. Captures whether the customer wants to wait or drop off, sends a confirmation with the address and what to bring (registration, insurance card, etc.).
Routine recurring service booked without front desk involvement. Customer kept on the maintenance cycle for the year.
Built for the way auto repair shops actually run
Books service in real time, not "we'll call you back"
EMOR checks live bay availability and books the appointment during the call. The customer hangs up with a confirmed time. No phone tag, no callback queue, no lost customers because the service writer was busy with the previous one.
Knows your vehicles, your services, your typical pricing
During onboarding, you tell EMOR which makes you specialize in (domestic, import, European, diesel, fleet, classic), which services you offer (general repair, transmission, alignment, AC, electrical), and your common pricing ranges. Customers feel like they're talking to your shop, not a generic dispatcher.
Triages emergencies, scheduled service, and estimates correctly
A "won't start" call gets prioritized today. A "my brakes are squealing" call gets a same-day or next-day inspection. A "I just need an oil change" call gets the next available routine slot. EMOR routes each call type into the right service-bay slot length.
Captures fleet and commercial accounts professionally
Fleet accounts (delivery vans, contractor trucks, rental fleets) need a different intake — multiple vehicles, recurring service, billing arrangements. EMOR recognizes commercial calls and routes them to your sales/fleet manager with full context. Fleet accounts are high-LTV and worth capturing right.
What auto repair shops ask before signing up
Will EMOR quote repair prices over the phone?+
EMOR is configured to give "starts at" ranges for common services (oil change, brake pads, alignment, state inspection) but to never quote major repairs without diagnosis. Customers stop feeling like they're being dodged, and you stop having to honor wrong phone quotes. The right framing: "Brakes range from around $X for pads only to $Y for pads + rotors, depending on what your tech finds — let's get you in for a quick inspection."
Can it handle "won't start" emergency calls and dispatch tows?+
Yes. EMOR is configured per shop — if you offer towing in-house, EMOR dispatches the tow truck and books the diagnostic. If you don't, EMOR refers the customer to your tow partner with a callback to your shop already scheduled for after the tow arrives. Either way, the customer feels guided instead of bounced.
How does EMOR handle the diagnostic-fee conversation?+
During onboarding, you tell EMOR your standard diagnostic fee policy (free if work is performed, flat fee if just diagnosis, etc.). EMOR communicates this transparently up front so customers aren't surprised when they arrive. Reduces friction at check-in and prevents bad reviews.
Will it work with my shop management software (Mitchell, ALLDATA, ShopKey, Tekmetric, AutoLeap)?+
EMOR books appointments into a calendar you control — Google Calendar, Outlook, or a dedicated EMOR calendar — which Mitchell, ALLDATA, ShopKey, Tekmetric, AutoLeap, Shop-Ware, and most automotive shop management platforms read as their schedule source. Direct API integration with the major shop platforms is available on Professional and Enterprise plans.
Can it capture VIN, mileage, and prior service history?+
Yes. During the call, EMOR can capture vehicle make/model/year, VIN if the customer has it handy, current mileage, and any prior service notes the customer mentions. For existing customers, EMOR pulls the prior service history from your shop management software (where integrated) and routes the call accordingly.
Does it handle Spanish-speaking customers?+
Yes. EMOR detects the caller's language and conducts the entire call in Spanish if needed — no separate plan, no extra cost. For auto repair shops in Florida, Texas, the Southwest, and major metros, this captures meaningful service volume.
How does it handle fleet and commercial accounts?+
EMOR is configured to recognize commercial calls (decisive caller, multiple vehicles mentioned, "billing on account") and route them through a different qualification flow. Fleet inquiries get captured with the company name, fleet size, vehicle types, and decision-maker contact, and routed to your sales/fleet manager with priority. Commercial accounts are recurring high-revenue relationships worth capturing right.
How long until it's actually live?+
About 30 minutes. Sign up, walk through the onboarding wizard (your hours, vehicle specialties, services offered, common pricing tiers, diagnostic fee policy, towing partners, fleet/commercial process), forward your business line, and the next call is answered. Most shops set this up before a Monday — that's when commute-breakdown emergency calls peak.
Stop losing auto repair jobs to whoever picks up first.
Free trial. No credit card. Forward your number, hear EMOR answer like a real receptionist, decide before you spend a dollar.